Something’s wrong, but you’re not sure what. Your product/service is as good or better than anything else on the market. Your customers love you, but the sales pipeline is drying up and revenue growth is flagging. What’s missing?  In cases like these, the usual suspects are your brand and your website. They are both crucial to the success of your business. But it can be difficult to tell which one deserves an overhaul; if one is off, the other can suffer as well.  Before we help you decide whether your business needs a website redesign, a rebrand or both, let’s discuss what website redesigns and business rebrands actually are – and what it takes to see each project through.

What is a business rebrand?  When a business rebrands itself, it changes the way it presents itself to the public through every channel (not just the website). A rebrand can impact the design of the brand (logo, color palette, typography, photography, icons, etc.), as well as the messaging of the brand (company name, value proposition, slogan, content, voice and tone, etc.) to more competitively position itself in the marketplace